Check out "the interactive clothing concept," brought to you by Uranium Jeans, a French company that has started making jeans and clothing with embedded thin flexible micro screens. "Luminous and communicative," and "the very latest thing," says the company on its website.

Oh really?

While I want to believe that a pair of Uranium jeans are "alive," and will give me "the real sensation of turning into a bionicle [sic] being" I just can't seem to get my big whoopties on for a pair of jeans that have a scrolling text bar embedded into them. Even with the ability to customize the message and add images I have to ask myself why I'd want to turn my body into a billboard (and in case you're wondering, no I don't like designer logos either, so why push the equivalent with technological steroids?)

But logo madness aside, they're not even cute. Not even. With all the aesthetic subtlety of the spectaculars at Times Square, I'm not sure what proud fashionista could seriously doll up in one of these and keep a straight face. I mean, the crazy club thing has its place, but companies like Cyberdog have been rocking that for years, and though they primarily use LEDs and EL wire, Enlighted works the blinkie bling better than almost anyone out there. I can't imagine Uranium taking off for anything but novelty wear.

Oh well. Uranium has already opened up shop in France with a St. Tropez store this week and a boutique in Los Angeles planned for the end of summer. So I guess we'll see...

via textually