Nintendo has always been a company that has no shame in trying to appeal to as many people as possible. They've known for a long time the impact video games can have on the masses. Realism has never been a part of their agenda; enjoyment is always the priority. With the upcoming release of the DS lite, Nintendo is taking this ideal, and urging the non-gaming public to pay attention. Mostly aimed at the generations who didn't grow up with a gaming console, Touch Generations is part of a branding strategy that allows new, casual and older gamers to quickly identify which games are suitable for them, i.e., ones that don't involve spending hours rifling through a manual, or superhuman skill and expertise to complete the first level. Titles falling into this category will be marked by the distinctive Touch Generations logo on the packaging. Seven Touch Generations games will be avaible in June, consisting of three new titles (Big Brain Academy, Magnetica, Sudoku Gridmaster) and four rebranded older titles (Brain Age, Nintendogs, Tetris DS, True Swing Golf). With these games, Nintendo hopes to unite both old young gamers and new old players together, which is great in my opinion. After all, is there anything more enjoyable than watching a grandparent cry after beating them at Tetris for the tenth time? I think not.

For more info, visit Nintendo's Touch Generations website.