Oh yes, another LED waterproof flashlight. I know, so old news. But this post is not intended to reflect upon the novelty or newness of the item in question, but more in its form. Because this LED flashlight is cute. I mean, I kind of like it because it's small, sleek, and at 4.75" L x .8" W x .8" H it could easily fit in my purse. But, I certainly don't need it, and at $39.95 it's not like I'll just go out and buy one based on impulse. Still... like a crow to shiny metal, its... cute.