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03. 29. 2006

All The Buzz On Skincare

Clarisonic

The Clarisonic Skin Care Brush is the latest way to get squeaky clean skin. Proven to cleanse your face almost 2 1/2 times better than manual washing, it's sure to make your pores sing.

Developed by the inventors of the Sonicare toothbrush, it uses sonic technology like its sibling to provide a deep, gentle cleaning. The Clarisonic promises to reduce the appearance of pores, fine lines, and wrinkles, as well as oily areas, dry skin patches, and blemishes. It's waterproof and safe for twice-daily use. Perfect for the oily of skin or the cleanliness obsessed.

Smoother, cleaner skin is just a buzz away. Perfect for men as a pre-shave tool.

Posted by Brian    Category: body | devices
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Comments (3)

Lunette:

I have one of these, and I absolutely love it!

sugar:

Maybe it's me, but the blurb for this product sounds an awful lot like a thinly veiled ad. You know, like those pages in Vogue that read like articles, but at the very top of the page there's the tiny word "ADVERTISEMENT." Don't get me wrong, either -- I don't have a problem with ads. I don't mind the banners or the text ad here or on a bunch of other sites, as long as those ads don't interfere with legibility or operation of the main area of the site. Sometimes I even click on ads on websites. Yes! And sometimes I even buy products whose ads I've clicked on!

My problem is with my own suspicion that some of these recommended products/gadgets/services here on popgadget have blurbs associated with them the wording of which would make much more sense if prefaced by "And Now a Word from Our Sponsor!"

I love, love, love the idea of a bunch of chicks picking out and promoting the kinds of things I see on popgadget -- that's why I read it almost every day. But I read it because I like to think the staff is at least reasonably objective when it comes to picking products to highlight in the blog, and that the products listed in the main body of the blog are there because someone at popgadget either loved it, or heard enough people say they loved it that she thought she ought to give it some play.

If I found out that any of the products recommended by popgadget were actually listed because sponsors paid to have them listed, I'd drop this site like a fried hard drive.

Having said that, though, I am fully aware of the possibility that whoever wrote the blurbs I'm questioning might have cut her teeth in advertising, and may just be really good at that kind of language. In that case I apologize.

I don't expect my comment to actually get posted, but it'd be nice to think someone might actually read it, and I guess maybe do a thing where you shoot me an email telling me I'm so so wrong, or tweak some of the blurbs to sound less like commercial promotion and more like a personal endorsement. Anyone good enough at commercial language is going to also probably be awesome at masking it a bit.

Anyway, thanks for the site. Popgadget's come such a long, magnificent way since 2004, and for the most part it kicks serious ass now. Please do keep up the good work,

--K

Brian:

As the author, I can assure you that neither this or any other entry on our site is a paid 'advertisement.' All entries are based on staff observations, recommendations, etc. In other words, it is not paid for.

My formal education is in publicity and communications, so if my writing style makes you think that I can write worthwhile ad copy, I guess my education paid off.

Thanks for your loyalty as a reader.

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