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02. 20. 2006

Toy Fair 2006

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I had a chance to talk to some fun, indie toy makers at the recent 2006 Toy Fair in NYC. The folks over at Happy Worker were charming and enthusiastic, plus co-founder Shirley Yee was dressed to complement their newest addition to the Happy Worker family, SuperMom, complete with rollers in her hair. SuperMom will debut on Mother's Day and like their other 3 action figures, has poseable limbs, interchangeable head (depending on what kind of mom she is that day, calm or frazzled) and an arsenal of weapons including a super long to-do list, groceries, heels/sneakers, phone, and a baby (which also changes heads from cheerful to crabby).

The original members of the Happy Worker super heroes include GeekMan, MoneyMan, and BossMan. The details of the toys, especially the accessories, are pretty amazing, particularly GeekMan's watch, considering how small they are. Make sure to visit the Happy Worker site for more info and fun.

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Kuma Central is a women-owned toy company, with designer Maria Sarmiento creating "bear figures with attitude." Mixing urban street style with pop culture influences, the limited edition characters, including Geek, Polar Madness, Ninja and Urban, are available in plush, vinyl, and as ceramic or resin art figurines.

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We're all familiar with Mimoco over here at Popgadget, what with this month's Mimobot drawing. I got a chance to take a look at their newest Mimobot up close. Hero (shown in the middle), available later this year, is created by artist TADO, and is slightly more abstract and colorful than other Mimobots.

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And the people over at Garageco Toys had to be the most enthusiastic and gung-ho over their product, but the YoBaby practice board might also be the most simple, low-tech toy at the show. Essentially a plastic mini skateboard without wheels, it's meant to be used on carpet, sand or grass so kids of all ages can practice to be future skaters or bettys.

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