02. 20. 2006
Joanna Wojtalik is the mind behind the innovative and brilliant idea of on-products magazines. The concept is quite simple, print a magazine in A7 format on paper that wonít be affected by condensation once itís in a refrigerator and stick it on fast moving products, like beverages. According to this post on gizmag, the first on-products magazine, ilove, should have launched last month in Australia and it is expected to become the largest circulation magazine by March. Partnerships with kids' and menís magazines are already in place.