02. 08. 2006
At the end of January scooter manufacturer Hero Honda launched its first scooter for women called Pleasure. The scooter is currently available at the exclusive showroom, Just4Her, in Bistupur India. The showroom, the name clearly suggests, promises to become a women-only two-wheeler outlet. 22 more Just4Her showrooms are scheduled to be opened in other Indian cities; they will have female only personnel and promise to provide “anytime pick-up and emergency service on a 12-hour basis”.
Pleasure is available in five exciting colors, with 100 cc self-start variomatic transmission, multi-reflector headlight and body-coloured mirrors.