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02. 14. 2006

Benefit Cosmetics Teams with Ford Motor Co.

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Ford Motor Company claims that women make or influence 85 percent of vehicle purchases, so it comes as no surprise that a car company might collaborate with a beauty company in a line of cosmetics, as odd as the pairing might initially seem. Benefit Cosmetics will introduce the limited edition Curve Hugger, a trio of 3 eye shadows, in a compact that's shaped like a rearview mirror with graphics that feature a picture of the Ford Fusion.

"They're both accessories," Jean Ford said of the car and the compact. "Women buy cars now instead of just men. Gals are known for what they drive; it's an accoutrement. Motors and makeup it's the perfect fit."

via WWD Daily

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