01. 11. 2006
Levi's iPod jeans
There isn't a sample or even a photo available yet (the ones above are your basic unwired jeans), but Levi's wanted to get in on the Apple mania of MacWorld week and announced their new RedWire DLX jeans, which will have an iPod dock and controller joystick built into the pockets. The dock is hidden in a side pocket which is supposed to be almost "invisible" so there is no telltale iPod bulge. The iPod is attached through a wire which will let the wearer pull out the iPod for viewing the screen, without losing the dock connection. Another pocket will house the four-way control joystick for track and volume control without removing the iPod from your pocket. There is also built-in cord control through the retractable headphone unit. Levi's says the "minimalist design" of the jean controls will match the classic white iPod. No pricing announced but the jeans will be available in Fall 2006. Who knows how small and thin the iPod will be by that time.
I appreciate the tight integration between clothing and iPod, especially if these jeans turn out to look and wear like normal, nice-fitting jeans, but are they really necessary? I saw at least a dozen jackets and bags with iPod docks and controllers built-in at CES, but considering it's not exactly difficult to control an iPod from any pocket or bag without remote control functions, it was hard to get truly excited. I've never thought "if only I didn't have to reach all the way into my pocket to change tracks, life would be easier." If I wanted to minimize handling my iPod while I walked around, I'd be much more likely to take a look at the iPod Radio Remote, which adds an FM radio to the Nano or 5G iPod, along with a full-function remote control. The Radio Remote is available now for $49.
Levi's press release.