01. 08. 2006
CES 2006: Best presentation of a product: Casio Exilim
I don't think any one of us from the Popgadget crew was really overwhelmed with the product presentations over at CES this year; after awhile all the plasma TVs, cell phones and portable media players start to blur and look the same, not to mention there didn't seem to be a whole lot of product announcements this year. There's only so much sensory overload you can take - this on top of the fact that the show's in Vegas which is an assault on the senses already.
We joke that the most fun we had at the show was the breezy golf cart ride that took us from one end of the Convention Center to the other (a ride that was much too short by the way), but a close second was the elaborate presentation by Casio for it's Exilim cameras.
20 minutes of choreographed dancing, live music (brass instruments while the dancers were shaking and twirling - a multi-talented bunch I say), costume changes including 3 transformations from 1 outfit, lots of product pimping with hand gestures, and one exremely competent, extremely articulate product spokemodel wearing a white prom/bride getup complete with tiara and the most natural, dazzling smile the entire time. This is Vegas after all, and it was just like the Solid Gold Dancers meet the Price is RIght's Barker's Beauties. Imagine Janice and Diane doing what they did on the Price is Right while dancing complicated choreographed numbers and tooting on trumpets and trombones - that's entertainment.
Oh yeah, and the Exilim? A pretty cool camera. This 6 megapixel camera is remarkably thin, has MPEG-4 movie taking capabilities and has a bright 2.2 inch LCD screen for better viewing outdoors. The shutter is quick with minimal delay and features the Anti Shake Digital Signal Processor, which reduces blurring caused by shaking hands or moving subjects. It retails around $399. But seriously? Had it not been for the entertaining show, I would have probably breezed by this camera and never taken notice. Nice job, Casio.