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01. 09. 2006

At CES: In search of "Technology is a Girl's Best Friend"

CES sign.jpg

The Consumer Electronics Show is an orienteering nightmare that requires a great deal of stamina and patience to get through. And for someone like me -- zero sense of direction, tendency to fall victim to temporary amnesia when attacked by sensory overload -- it borders on dangerous. Having failed to learn my lesson last year, I once again wasted many hours this past week walking in circles to find exhibitors and events spread out over what seemed like miles of convention center and hotel space. Did it help that Mia and Jenna were there to share the navigational responsibilities? Not really.

Aside from a couple of keynote events, the only thing I was really determined to see this year was CEA's Technology is a Girl's Best Friend Diamond Product Showcase. This year's showcase was based on a new survey by CEA on women's preferences, and selections in each category were made by a panel of judges made up of top industry experts. Honorees were to be given top level exposure at CES for their winning products.

Mia CES.jpg
Mia seemed to recall that last year, the showcase was located in a small area of the Central Hall, but the ladies at the information desk didn't know what she was talking about. I suggested that it must have been moved to a bigger, better location.

Jenna at CES.jpg
I have no idea why Jenna was looking in there. What are those things?

Hello Kitty at CES.jpg
We followed Hello Kitty around for a bit...

CES Hello Kity.jpg
but the self-serving icon only led us to herself.

CES clown.jpg
These kinds of distractions didn't really help.

upside down.jpg

I saw this from far away, and it looked promising at first, but this display had to do with karaoke.

Girls at CES.jpg
I couldn't get their attention to ask if they knew where the show was. (By the way, anybody know who they are? Autographs were being signed, so they must be famous.)

Ooh, pretty.

Tech Girl sign.jpg
Here's a sign, a pretty big sign too. Obviously, we were looking in the wrong place.

Showcase Tech Girl.jpg
And, ta-da, after navigating through a crowd from the "other" convention (Adult Entertainment Expo, a slightly different set of people), we found it in a quiet little area at the Sands. Not much bigger than the sign leading us to it. Kind of sad-looking all by itself in the middle of nowhere.

Blackbird.jpgHP R817.jpg
Icon Female Laptop Tote.jpgMagenta RAZR.jpg

Among the honorees are Alpine's Blackbird portable car navigation system and digital music player, HP Photosmart R817 Digital Camera, Icon Female Laptop Tote, and Motorola Magenta RAZR. Some cool products, but did anyone else catch this display?

Posted by Hoyun    Category: CES 2006
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Comments (1)


After all that, THIS is what's geared toward women? Seems kinda pathetic to me!

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