12. 22. 2005
Women influence 80% of CE purchases
BBC reports that women influence 80% of consumer electronics purchases but the industry has only recently started to pay attention. Here's an excerpt:
"(The way electronics salesmen talk to women) is universally horrible," she says. "It is quite amusing to hear sales people try to explain a product. I know they don't know what they are talking about and they think it doesn't matter because I am a girl. I buy online because I find going into electronic stores so annoying," says Ms Heffernan, who says she would like an iPod pre-loaded with her music collection this Christmas.
I'd say that comment reflects the opinion of some readers following our post on Radio Shack and Best Buy getting a pink washing. As far as pinkwashed products go, the Beeb reports:
"I hate the idea of creating technology in 'feminine' colors. I don't want pink. I am attracted to bold colors that may even be the same for men. For me it is about the sleek design and the style," one woman told IDC researchers.
There is a market for pink products, but, says Dana Thorat at IDC, it is more likely to be among girls between 12 and 14 years old than a woman sitting in the boardroom.
Full story here.