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12. 22. 2005

Women influence 80% of CE purchases


BBC reports that women influence 80% of consumer electronics purchases but the industry has only recently started to pay attention. Here's an excerpt:

"(The way electronics salesmen talk to women) is universally horrible," she says. "It is quite amusing to hear sales people try to explain a product. I know they don't know what they are talking about and they think it doesn't matter because I am a girl. I buy online because I find going into electronic stores so annoying," says Ms Heffernan, who says she would like an iPod pre-loaded with her music collection this Christmas.

I'd say that comment reflects the opinion of some readers following our post on Radio Shack and Best Buy getting a pink washing. As far as pinkwashed products go, the Beeb reports:

"I hate the idea of creating technology in 'feminine' colors. I don't want pink. I am attracted to bold colors that may even be the same for men. For me it is about the sleek design and the style," one woman told IDC researchers.

There is a market for pink products, but, says Dana Thorat at IDC, it is more likely to be among girls between 12 and 14 years old than a woman sitting in the boardroom.

Full story here.

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Comments (4)


Glad to hear someone is picking up on the idea that women are not entirely controlled by making things pink. For those of us who hate pink - and I think there are many of us - washing everything in pink to sell it is the worst idea possible.

I know. My interest in pink passed when I entered preschool. As a kid I wore boy's sneakers because I couldn't stand the color of shoes for girls.


OK, but I'm a guy, and I like pink so that makes them even more wrong. However I would not like pink electronics of any sort... that's just SO 1980's Pocket Rocker.


I'm also anti-pink; I think I liked the color for a total of one year, in high school. The excess of pink that's currently in favor just drives me nuts. I like black, silver, and red, which usually works out great. But sometimes the sleeker/more feminine styles are only available in pink or other pastels. Arrgh!

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