12. 05. 2005
Radio Shack, Best Buy Get the Pinkwash
In order to appear more female friendly, consumer electronics stores are turning down the music, softening the color schemes, adding female sales associates and cleaning up aisle clutter, according to a story in today's Washington Post.
"Guys walk around tech stores like they're in a porno shop looking for the fastest, newest, coolest, first-on-the-block thing, while women would rather shop in a calmer, information-based environment for products that will simplify their lives," said Mary Lou Quinlan, author of "Just Ask a Woman - Cracking the Code of What Women Want and How They Buy."
Radio Shack has gussied up its gray and black decor with bright purple, orange and green at its newer stores. Aisles have been widened and the product arrangements redone to make the place look less like a cluttered electronics hardware store. The company also has put more women on the sales floor.
"The store doesn't feel like a men's club anymore," said Charles Hodges, a spokesman for Radio Shack. "Now, women can walk in and be helped by women just as knowledgeable as guys."
Personally, I like my music loud, I enjoy the creative chaos and bargain prices at a place like Fry's. And I'd rather spend a Saturday afternoon in a plain ol' Fry's than a Best Buy cross-dressed as a Victoria's Secret. You?
(Photo courtesy aikitherese)