Since I first wrote about the ButterWizard about a week ago, it's popped up everywhere and their website (which was not indexed by Google when I wrote the first post- see we're that ahead of the curve) has provided additional information. Its mechanical innards are pretty well hidden so it just looks like a hefty sized serving dish for people who might want their butter in inch-sized chunks, not those wimpy little pats. And because I think I've been accused several times of food snobbery, I'll say that I believe anything can be made edible, really delicious even, with a large chunk of butter on top, especially if you then dunk it in a vat of even more fat until it's crispy and unidentifiable. Oh, that's something I'd like to see- a ButterWizard that doesn't just keep the butter soft, but can actually perform on-the-fly deep-frying if there's something too raw and healthy on your plate. Anyway...the ButterWizard has a built-in rechargeable battery and can power up the dish for up to two hours when it's off the charging dock. It's only available in the U.K. right now, but given the media attention, will likely end up distributed across the whole butter-loving world soon.