I'm not sure why, haven't often been in the dark desperate, but unable to see the time, but I have always had a weakness for watches that light up. It has often led me to watches that are much more utilitarian than fashionable, so I've tried to get over it, but Timex is once again tempting me with their Indiglo line, now in a multitude of colors like pink, lime green, and mandarin orange. Cheaper even than most Swatches, the color Indiglo line starts at $35.

Available online at Timex.