09. 27. 2005
We want our pink gadgets!!!
As a site devoted to personal technology for women, we're often asked if we are writing about products that are for women only. Everything we write about is something we feel is of interest to women, but almost all of our content is about products or ideas that could appeal equally to both sexes. We have lots of male readers and want them to feel welcome here. We're not looking for pink, cute, and cuddly things although sometimes, sure, they can be fun and they'll show up here.
There is an article in the Irish Indepent today, "Pretty in pink: girls just wanna have fun gadgets", that pretty much misses the point, I think, about women embracing technology. There are certainly more products these days that are designed and marketed to women, and perhaps many of them are smaller and pinker than what's been available before but it's not just about making things cute- it is a response to the larger issue of technology being less and less characterized as solely the domain of men.
"Beyond knowing how to operate a video recorder or load a camera film, women, it was assumed, were technologically illiterate.
But something has happened in intervening years. Something that, among other things, has resulted in the pink iPod, a lip-gloss sized gizmo as stylish and feminine as couture fashion or a Hello Kitty! handbag.
We should perhaps not read too much into these trends, however. Women may be embracing their inner-nerds but when it comes to spending significantly on technology, men remain in a class of their own. "
Not so sure about the men being in a class of their own. Most market research these days would say otherwise. What I find most confounding, though, is this idea that men are using technology to do important things like say, figuring out quantum mechanics on their PSPs or strategizing military action in Iraq on their RAZR phones while women are just using their iPods as mirrors to put on lipstick.
I understand and do appreciate the main point of the article, that women now play video games and men exfoliate, that consumers are leaving their traditional gender roles, but I just wish that the focus was just a little less on pink. Ed Power, the writer, did contact me and although we weren't able to speak before the article came out, I hope it leads to some further discussion.