08. 21. 2005
Free publicity for your gadgets!
Later this month, Popgadget will be on G4 TV to talk about some of our favorite gadgets for women. We will be demo-ing some of our favorite tech tools and toys. We contacted some companies about products we wanted to take with us to the show. A free plug on national television, not a bad deal right? Market research has shown that women make up to 89% of the decisions when it comes to consumer electronics. You'd think it wouldn't be a bad idea to get women excited about your new product, even if it's not specifically geared toward women. No matter who wants it, it appears the woman of the house is going to decide if it's going to be purchased. You'd think companies would welcome another way to appeal to women, besides having them "model" PSPs in their bikinis.
Not surprisingly, most companies were eager for an opportunity to have their new products showcased on tv. We told them their product was one we were recommending for women. Great, great, fabulous, how many do you want, FedEx okay? Wait...products FOR women? Not for women to buy for a guy? Suddenly many of these companies became a lot less enthused. They were stunned that we would be recommending video cameras, GPS devices, and mp3 players for women.
Women bought $55 billion in consumer electronics last year. Many women in the latest CEA study said they'd far prefer a high-definition television over a one-carat diamond ring. Mobile Edge, a company that makes laptop bags and cases, has been aggressively marketing to women, and their women's line now accounts for 80% of their business.
They're not the only ones who get it, are they? Is your company trying to reach women? Of course you are, you're smart enough to realize who your market is. Why don't you talk to us, and tell us about your product.