07. 11. 2005
Stays Cool suits
This is for the guys who have to endure the sweltering days of summer in business attire. I really feel for you. Business wear for women is open to interpretation and usually by summer, miniskirts and sleeveless tees are able to pass as corporateish. "No, this is not a tube top, dude, it's a strapless tunic!"
Despite the prevalence of "business casual" I still see a sea of suits when I'm walking around the city and I get a sympathy panic attack for each wool-enrobed man I see. How do you not drop dead of heat strokes in the NYC train stations which are roughly twice as hot as the air outside?
The Stays Cool suit is made of wool, yes, but has a lining made of a SmartFabric developed by NASA that has "Thermocules" which absorb and release heat to help regulate body temperature. The same technology is used in some athletic shoes to keep your feet dry and cool even as they're sweating buckets. Just like your body in its corporate coccoon. Instead of dripping and drying, and starting the whole process again as you go in and out of air-conditioned buildings, your Cool Suit helps to keep you comfortably balanced.
The Stays Cool Suit is available at Jos. A. Bank and is on sale right now for $320 (usually $595).