05. 20. 2005
Eat your greens and get an Xbox
Glasgow City Council (in Scotland) is offering the iPods and Xbox consoles to about 30,000 children in 29 secondary schools if they eat healthily.
The pupils are given swipecards and can claim various prizes depending on the number of points they gain for eating "sensibly" on school premises. The prizes range from cinema tickets and book tokens to iPods and Xbox games consoles.
"The most popular thing on the menu is a Vital Mix, which includes soup, a filled pitta, yoghurt and healthy drink like milk, so it's not a case of just lettuce leaves and water," explained the council spokeswoman. "The reward for the Vital Mix, which costs -#1.15, is 40 points, so it would take just 100 of these to get an iPod."
Via BBC News.