04. 13. 2005
Japanese health-conscious fridge
A range of Japanese "vitamin home electronics" devices - from a lamp which helps form Vitamin D to an air purifier that spreads Vitamin C- is trying to meet the demands of health-conscious consumers.
Mitsubishi Electric has launched a fridge with a tiny box which creates orange LEDs that promote photosynthesis in the greens stored in the fridge. The orange light creates chlorophyll in vegetables, making them look greener after several days in the fridge. The company found that after three days vitamin C rose by 10 percent in broccoli sprouts, compared with a 25 percent drop in conventional fridges, and the vitamin was 14-16 percent higher in cabbages after three days.
But the fridge will not be exported for now, as Mitsubishi Electric doubts other countries have the same market as Japan where consumers are health conscious and mostly urban, making fresh daily vegetables harder to obtain. No, no, I don't agree, I don't agree at all. Let's write to Mister Mitsubishi Electric and beg him to ship these fridges to Europe. And oh, ok, also to the US if you insist.