Firefly just announced a phone targeted for kids whose parents want them to have a mobile for emergencies but want to have a little (or TOTAL) control over who they can call. The Firefly phone is a mere 2 ounces and flashes like a firefly when the phone is in use. Up to 20 numbers can be programmed into the address book and there's no regular keypad so unauthorized numbers can't be dialed. There are speed dials for the parents and 911. The phone can even be set not to accept incoming calls from numbers that aren't in the address book.

There are some kid-friendly touches too. There are seven colors for backlighting and five different background animations. Also some optional accessories like a glow-in-the-dark skin, four translucent colored shells, or a wristlet carrying case.

The GSM phone has an impressive 6 hours of talk time and 205 hours standby. It will retail for $99.95. It's only available in the SE U.S. through SunCom at the moment, but will be available on multiple networks soon, as well as through a pre-paid service through Target.

Read the press release.