The very serious BBC News reports that B2Up is selling a chewing gum which can help enhance the size, shape and tone of the breasts and improve circulation, reduce stress and fight aging.

All you have to do is chew Bust-Up gum three or four times a day. The gum works by slowly releasing compounds of Pueraria mirifica. The magic plant's tubers contain chemicals called phytoestrogens - natural compounds which mimic the effects of the female sex hormone oestrogen. According to the manufacturer, tests carried out by Thailand's Chulalongkorn University found Pueraria mirifica therapy could enhance breast size by 80%.

Well, you may have difficulties believing the story... unless you are one of those who bought the breast enlarging ringtone .