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03. 13. 2005

Battle of the Minds

Tomorrow evening (9:00 PM ,Aei midnight) the LVHRD Foundation will host at Tribeca,Aeos M1-5 lounge (52 Walker Street) a Science vs. Beauty game-show style feud between New York,Aeos finest models and scientists to mock the notion that models are unintelligent and brains are boring. Three models will team up against three scientists to duel for the intellectual title.

While I'm in a feminist mood, I should also mention a Swedish Social Ministry campaign that attacks the morals of mass media.

Apparently every 4th girl feels under pressure by the media's beauty ideals, and the aim of the campaign is to educate young girls about the techniques and effects of advertising and help them to think critically.

One of the campaign's video ads is a music video with semi-nude women washing a car. Suddenly, one of them turns to the camera and asks "What is this, why do most videos look this way?" Viewers are then invited to call the CEO of Universal Music in Sweden and ask him the question. His name and phone number are shown on the screen.

Additionally, a web ad unveils the real side of magazine covers. The front cover shows a photo of a young girl, but by clicking the image, it gradually reveals how it has been retouched and manipulated in order to meet the standard media beauty ideal. One of the headlines reads: 69 clicks from sexbomb to normal. (via guerilla innovation)

Posted by regine    Category: current affairs
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