Kiss Me Mascara has been a cult beauty item for years because of its waterproof tenacity. Instead of coating your lashes with waxy colorants, Kiss Me forms littles tubes around each lash which you roll off with your fingers when you want to remove it. It's an oddly pleasurable sensation, really, kind of like when you were a kid and you peeled dried-off glue from your hands in scary skin-like strips. Anyway... the new Kiss Me Eyeliner works in the same way, forming a film on your eyes until you peel it off. The liquid is applied with the tiny thin brush and in one minute, it dries and is sealed to your eyelid. It's waterproof and smudge-proof but will come off with the combination of water and light finger pressure. It's not as scary as it sounds, it will peel right off when you want it to.

Kiss Me Eyeliner comes in black, blue, and brown, and is $25 at Blinc.