Adidas and game developer Eidos have partnered together to promote Adidas' hyperride shoe. Eidos has apparently been working on a game based on the urban sport of free-running called "Freerunning". The game will be available for the PSP across Europe in March (and later also for the Playstation console). In case you didn't know - and I didn't - free-running is an urban sport that consists of jumping around from building to building, definitely more fun to do it on the PSP as far as I am concerned. By using the hyperride shoe the player's performance in the game will be enhanced; while the Adidas brand has been seen in videogames before, this is the first time that a product directly affects the outcome of the game. BTW, Footlocker has the exclusive rights to sell the shoe. Seen on Brand Republic