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01. 26. 2005

Power tools for women

Recognizing the growing market of women do-it-herselfers, companies like Home Depot have been offering educational seminars targeted towards women, and while Lowes doesn't offer speicific DIY clinics for women they say about 66 percent of women customers own power drills.

There are now at least two lines of women's hand and power tools designed for this growing market. Babara K designed a line of hand and power tools specifically for women based on her experience as a construction worker. The major design differences, mentioned on her website, include:

-The tools weigh a little less.

-The grips are sized to better fit a woman's hand.

-Patented spring-loaded handles on pliers.

-Built-in thumb rests on screwdrivers.

-Screwdrivers and hammers have induction-heated tips and faces for extra hardness.

Tomboy Tools, offers a line of specially selected tools that they sell online and through "tool parties" where consultants called "Tomboys" conduct in-home demonstrations to teach women techniques for basic home repairs from leaky faucets to plaster repair.

According to their website Tomboy Tools "was founded to provide tools and home improvement techniques for women." They proudly flaunt their "no pink tools" logo on the site to emphasize that providing tools for women means more than offering it in pink. They claim that this is a mistake that most hardware companies make when trying to market to women.

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