01.30.2005

PSP: iPod's new rival?

Posted by Camilla    Category: current affairs
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01.30.2005

You'll need those Adidas sneakers to win the game

Adidas and game developer Eidos have partnered together to promote Adidas' hyperride shoe. Eidos has apparently been working on a game based on the urban sport of free-running called "Freerunning". The game will be available for the PSP across Europe in March (and later also for the Playstation console). In case you didn't know - and I didn't - free-running is an urban sport that consists of jumping around from building to building, definitely more fun to do it on the PSP as far as I am concerned. By using the hyperride shoe the player's performance in the game will be enhanced; while the Adidas brand has been seen in videogames before, this is the first time that a product directly affects the outcome of the game. BTW, Footlocker has the exclusive rights to sell the shoe. Seen on Brand Republic

Posted by Camilla    Category: toys | wearables
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01.30.2005

Nintendo targets women with the DS

According to this article in The Register Friday March 11th is the date set for Nintendo's DS release in Europe. The handheld game console will be available for £100, or for €149, and will debut with 15 game titles, such as Pokemon Dash, Super Mario 64 DS, Tiger Woods PGA Tour, etc.

But the interesting news about the Nintendo DS is that the Japanese game/toy company intends to promote the product with a particular emphasis on women. Presumably it feels male gamers will favor the more macho, black-cased Sony PSP, which is expected to ship a week to two weeks later than the DS.

Posted by Camilla    Category: current affairs | toys
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