Gillette is about to launch a battery-powered Venus Vibrance shaver that sends little vibrations to the skin to raise the hair for a closer shave.
The suggested retail prices for the Venus Vibrance will be $9.99 to $11.99, making the shaver about 15% pricier than the current, lower-tech Venus. That might be OK with women, as "Women are very discerning shoppers, but they will pay more for something when it has some kind of benefit, tangible or intangible to them, that justifies paying more."
Via Adrants and USA Today.