A few months ago, I wrote about Pantone colorstrology, and now that same concept of "emotional color cues" has been applied to a whole line of accessories by Pantone Universe.
The $60 bicycle bag (pictured above) comes in Tigerlily (Pantone 17-1456, communicator, insightful, mystical).

The pouchette handbag comes in six colors, for $35. There are also scores of wallets, sketchpads, portfolios, and photo albums.
Product colors will be updated seasonally, based on fashion color trends. Each item will be accompanied by "emotional color cues," indicating feelings triggered by featured colors. Consumers can select product colors based on the image or message they wish to convey and also use this information to attain a greater understanding of color and how it affects their lives by influencing mood, thoughts, emotions and physical reactions.
What's your birthday color?