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10. 11. 2004

Women taking over the gadget market

Women's spending power is growing faster than men's, and gadget makers are proposing products to win back our market.
The fact that we feel design is important does not mean we are just interested in pretty, shiny objects.
Besides, the language that explains and sells technology has to be rethought. As women's glossies hardly ever run gadget reviews, some have turned to weblogs, edited by women, for a more straightforward look at the latest shiny things.
And that's when it gets interesting!

Mia Kim, editor of Popgadget, welcomes the recognition that technology companies are giving to women, but is unhappy about what they think women want.

"Their solution is to do things like add mirrors to cell phones, make things pink, instead of really dealing with the issue of not marketing to women and not having media or retail outlets that are women friendly."

Ultimately, women are probably the harder sell, she thinks. They want to know how something works before they buy it.

"It is not enough to just say it's the fastest, it's the biggest. I think women want more substance than that. They're thinking, 'okay, it's fast, I get it, but what does it actually do?'."

Get the details in BBC news (no picture of Mia unfortunately)

Thanks for the tip, Emily!

Posted by regine    Category: current affairs
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