10. 06. 2004
"Stand and Choose"
"In a virtual reality group video, Lara Croft goes hip-hop to get out the vote."
Stand and Choose, the music video starring more than 50 game characters, including Lara Croft and Spongebob Squarepants, will debut today on MTV's TRL. It's part of MTV's Choose or Lose: 20 Million Loud! campaign, which is devoted to urging young adults (18-30 year olds) to vote in this critical election year. Only 26.7 % of eligible voters in that age range voted in 2000. The video will have a "We Are the World" vibe, and takes place in NYC's Washington Square Park.