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10. 01. 2004

I-Moms Drive Camera Sales

I'm not sure it was necessary to harp on quite so much about how stupidly easy it is to use, but StudioLine seems to be marketing their Photo 2 digital image editing software to women, specifically "I-moms" (image moms) with kids interested in digital cameras.

Digital photography was previously the bastion of technically savvy men who were equally interested in digital technology and in taking snap shots. I-moms have replaced them, solidifying a buying trend that began earlier this year. I-moms are important to retailers since they not only use the technology; but are also instrumental in its purchase. According to the Consumer Electronics Association, women are involved in 89 percent of all consumer electronics purchase decisions.
Women's buying power, of course, didn't just pop up this year, it's just that the CEA study reporting that women accounted for $55 billion of the $96 billion spent on consumer electronics in 2003 seems finally to be making a little impact on some CE-related companies.
Read the press release.

Interesting discussion about tech companies and their sometimes sexist marketing started by Jill Walker, also at Misbehaving. Both are great blogs with links to many other sites for women in technology.

Posted by Mia    Category: current affairs
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