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09. 29. 2004

PEA - Portable Entertainment Appliances for Airlines

More airlines are about to start offering personalized entertainment, a la JetBlue. American Airlines will start testing the PEA on 747s in November, free of charge for business and first class customers, and about $6-8 for coach passengers. Movies will cost extra ($5 for new movies, about $3 for older ones), but some of the content, like music videos, tv shows, and games will be free. There will also be newspapers, magazines, and possibly books, but content providers haven't been announced yet. There's a built-in credit card reader, of course, so you can swipe away and buy content while you're stuck in your seat.

The digEplayer is already being used by airlines like Alaska Airlines, KLM, and Royal Dutch. Alaska rents out the digEplayer for $10 a flight but there's no credit card reader, and all the content is free. The content lineup isn't too bad and leans toward light and angst-free .

Virgin Atlantic Airways will be getting the YES! Solo, which has the biggest screen and the most storage of any of the media players. Virgin will start testing it on some 747s next month.
From WSJ (subscription required) and can also be read at AZ Central.

Posted by Mia    Category: current affairs
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