09. 23. 2004
Mattel Juice Box - Tween Personal Media Player
Mattel is launching a competitor to Hasbro's VideoNow kid-friendly video player, the Juice Box, which will not only play video in a proprietary format but work as an SD-card based mp3 player. The Juicebox can also display photos on its 3 inch color screen. The device is targeted to 8-12 year old "tweens" and while the functionality is limited compared to something like the iRiver PMP, it's tween-priced at $69.99 (the PMP is $500). Mattel has partnered with several entertainment companies including BMG Music and the Cartoon Network to provide content on cards called Juiceware. Full feature films will be available for $24.99, which seems pretty steep; most DVDs cost less. Three Juiceware movies will cost more than the Juice Box itself. There's a protective flip for the screen and a built-in speaker (also a jack for stereo headphones which are not included). If you could actually record onto the Juiceware cards like the grown-up personal media players, I'd want one myself. In Lime Green (it also comes in bright red and cobalt blue).
The Juice Box will be available on October 17th at mass retailers everywhere. The mp3 starter kit, which includes a 32mb SD or MMC card, software, and USB reader is sold separately for $44.99.