09. 10. 2004
Don't Vote for Sarah
Those Gap ads starring Sarah Jessica Parker are so annoying I wish I could go back in time and un-watch all those episodes of Sex and the City. What I didn't realize was that the whole campaign is based on Hot or Not. On September 20th, you can log into Gap's "How Do You Wear It?" site and vote on who has the most Gaptastic style. Winners get a $500 Gap gift card and the grand prize winner gets to appear on Life&Style a new The View type show starring Kimora Lee Simmons, who's surely never been inside a Gap.
I really thought Hot or Not was a concept that had run its course, but it turns out the founders of the site now have money to give away in a new election-based contest called Vote or Not. If it gets more people to vote, then I'm all for it, but seriously, who gave those dudes money?