08. 04. 2004
Nevermind the pink ribbon or red dress pin (but do remember the causes), the foundation created by world-famous cyclist Lance Armstrong has jumped on to the raise-awareness-and-contributions-via-trendy-new-fashion-accessory bandwagon. Armstrong's WEARYELLOW campaign to raise awareness of cancer has launched the latest item - the very visible yellow wristband. Bearing his signature mantra LIVESTRONG, the yellow circle is a poignant reminder of those whose lives have been affected by this plague. Available online or at Nike stores for $ 1.00, they're best bought in batches to hand out to friends and family. Help raise money for the battle and look fabulous in the mean time!