First in line to be the Tickle-me-Elmo of Christmas season 2004 are these squishy little Mogu People. Mogu People are human (sort-of) shaped versions of those stress-relief pillows. Mogu people aren't just "huggable companions", they are mythic beings, each one representing a "Power We All Possess". Sounds a little scary, yes, but they're talking about things like courage, curiousity, dream, love, sucess, or joy. Joy is especially cute, with her multi-colored bubble body.

The Mogu People are already available as screensavers for cell phones. Following the fall release of the pillows, there will be t-shirts, watches, toys, bags, and hats.

Reserve yours now at Mogu if you want to be able to sell it on Ebay in December.