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06. 09. 2004

SkyPod: The iPod Films

Remember those noisy, expensive mini-films BMW produced in 2001-2002? Some really amazing directors, like Wong Kar-Wai and Ang Lee participated but the concept didn't really seem to take off. Now it's back.
There are the Nike Art of Speed shorts by 15 young directors.
While not officially commissioned by Apple, Cherry Sky Films has produced a series of five shorts, all centered around the mighty iPod and collectively dubbed the SkyPod Shorts. Cherry Sky produced Better Luck Tomorrow, the movie that launched the career of Justin Lin.
Like the BMW films, the SkyPod shorts aren't really films at all, but glossy, extended commercials. The shorts range from arty and hypnotic (Dream, Lover) to silly (the straight-out-of-a Hilary Duff movie, Glowsticks & Drumsticks).
The SkyPod shorts are actually more like odes to Final Cut Pro than they are to the iPod. Although each filmmaker was given a budget of less than $4500, you'd never know it from the elegant production values. While I wasn't blown away by any of the films, it really hit me how much low-budget filmmaking has been revolutionized by products like FCP. These films weren't choppy or sloppy, they had all the technical grace of the ultra-high budget BMW shorts.
Hey everyone, go out and film your stories, make your movies. Anyone can do it now, it's incredible.
Ah okay, the SkyPod shorts aren't viewable online yet, as they're still being shown in festivals, but should be up at some point in the fall. You can get screening dates from the

Cherry Sky site.

Posted by Mia    Category: current affairs
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