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05. 21. 2004

G4TechTV - Now with Booth Babes!

I was just reading in Variety that the new incarnation of TechTV, now owned by Comcast and merged with G4 TV, is going to be decidedly male-oriented. Here's the word from Charles Hirschhorn, the G4 CEO who will now head up the merged company:

Net's target audience of 12- to 34-year-old males, he said, is its best selling point to cable operators, who regard these viewers as the most receptive to buying digital services such as video-on-demand, high-speed access to the Internet and interactive videogames.

I have a bad feeling about this. I don't get G4 presently, but anyone who gets TechTV should be noticing the gradual changover to G4. G4 today has features on booth babes and a show about a redneck supermodel. Sounds enlightening.

Posted by Mia    Category: current affairs
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